Social media seems to be the hot topic on just about every site and every post I read, however, I understand why; it is because social media marketing is possibly the most underused type of marketing around; that is ironic because it’s virtually free. It is apparent that everyone appears to be aware of social marketing websites and just about everybody you know probably has a Facebook profile site, a fan page, a Twitter page, and a LinkedIn profile, or maybe one of these or all of them; however, for marketing purposes they’re underutilized and I’m not certain why. I hope that you’ve taken advantage of every one of these platforms and much more. Dentists; as a business owner that you should think of every social networking site as an important set of resources needed for your dental marketing toolbox and use them liberally.
For a dentist, you have tools for various procedures done in the dental office, and although I am not fond of dental tools I’m very appreciative that modern dentistry is available to me and my loved ones. In the past dentists are becoming a bum rap; not everybody is enthusiastic about their dental appointments. Hopefully, with the right mix of social media and some attractive dental marketing ideas, the public is going to have a more positive view of their dental care.
I took three of their very popular social platforms in the networking world now. There are more and only one of these three is rated in the top three according to Alexa, but they’re my “go-to” websites for media. One is not as used by the masses nonetheless, it pulls its weight in performance if used properly and consistently. Let’s begin with that one;
LinkedIn – Ranked #25 on Alexa. I know that it seems odd for other people to rank higher, however; LinkedIn is on a more “profession-oriented” level of social networking, not so mainstream but quite powerful in communicating and networking with different professions linked with dentistry. The trick here is getting the profile page filled out in its entirety. LinkedIn offers you step-by-step guides since you fill out your information; however, what it will not give you is some beefy information about using keywords in your current job titles and descriptions. Even using keywords in the area provided for sites. Instead of merely adding your URL, name your site with keywords. For example; Your Town Dentist, if you blog then adds that URL also but also use keywords to name it on your own profile, ie; Dental Marketing Tools Blog. There is even a place to put in your Twitter URL. As soon as you have completed your profile, then go find some classes which are harmonious with your livelihood, like other dentists, orthodontists, and dental surgeons, remark frequently in the discussions, add discussions, be active in the groups you belong to. In case you have a site, LinkedIn offers the capability of feeding your blog articles to your own profile page, or if the site post is on a particularly hot topic that warrants some feedback, post that to the talks within a bunch.
Facebook – Ranked at #2 on Alexa of all [the] best websites on the web; everything you don’t know can hurt you in this societal platform. For instance, did you know that you don’t necessarily need a personal Facebook profile page to create a Facebook fan page? To create a Facebook enthusiast page one requires only a name for that page and within a few minutes, you’re prepared to start posting status updates and locating connections. Facebook also provides you ideas on how to effectively market your webpage with Facebook advertising. Something to note when setting up your page, think about the name carefully because you won’t be able to alter it. Do some investigating to learn what keywords work best for your clinic; most probably you would use your practice name and the city in the title. Example: “Your Town Your Dental Care Name” or “Your Dental Care Name in Your Town”. From there the sky is the limit as you’re able to set up RSS feeds from the blog or website when you add fresh content. Even send updates from your cell phone.
Twitter – Ranked #11 on Alexa; a very efficient tool for dental marketing. Every dentist/dental practice should be using this free societal platform. It is quick, simple and now that Twitter has implemented any changes by redesigning their web interface, it now becomes a multimedia arsenal for your social networking. Very soon you’ll be able to upload photos and videos directly on Twitter. Set up your page using a title just like you would your FB page. Personalize and customize your desktop with literally thousands of background choices on the internet or design and create your own. Google the words “customize your Twitter page tutorials” to find out how to make your Twitter page reflect your dental clinic.
Of course, every one of these tips is only useful if you use them along with a little research to help optimize the measures you’ve already taken. Something to notice; these tasks can be thieves of your time so it is suggested to do one at some time and in small snacks if that is all you can do. Asking a team member to assist you might be an option or maybe a college student in the graphic design department. College students always want the money and you can dictate what you want to be accomplished today that you have some fundamental knowledge.
When you haven’t had the opportunity to see what the social programs look like how they work, take some time to lurk around Twitter, read up on LinkedIn. Facebook is fairly much a closed-door unless you’ve got a profile or lover page but search for information via Google searches. Like I mentioned before, virtually every marketing blogger has written about this topic it should not be too tough locating a DIY article on interpersonal media.
One last nugget of information; profile pictures, do not neglect this area. You need to aspire to have a consistent profile photo or avatar on every one of these websites. This makes you recognizable and gives you and your practice; credibility and status. Think of this as a brand to your practice’s social badge. A personal photo of you’re nice; this puts a face with the name. A symbol is fine also; as long as it’s web-ready. Achieve a more polished and professional look with a profile picture that complements any backgrounds or banners on your own current website or blog.